I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
Just like professional athletes, content marketers, at times, need to step back and fundamentally look at the way they’re using content to consistently add value for their audience.
However, if you’re new to content marketing learning the basics, fundamentals and best practices provide a great foundation in which to build your own personal knowledge base.
Dayna Rothman, Head of Content Marketing at Marketo has a brand new Lynda online course that’s titled ‘Content Marketing Fundamentals’.
I highly recommend the course because Dayna covers everything from developing an effective content marketing plan and strategy to goals, technical skills needed, creating & distributing content; and of course measuring it’s effectiveness.
Content Marketing Fundamentals is our featured piece of content today so hit that play button & give a listen to this episode of your ‘A Slice A Day’.
Lynda Course Link: http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015