Businesses are always looking for different ways to connect and be ‘top of mind’ to their customers; especially when their customers need their products or services.
You hear us talk about it almost everyday and that’s having a solid content marketing strategy that delivers your unique value to your audience, it’s long-term and is consistent with delivering quality content that aligns with your business processes.
It’s about building your content strategy and making that connection with your audience but how do you do it, how hard is it and what’s the businesses investment in terms of time and money?
Michael Brenner, Head of Strategy at NewsCred penned an article that dovetailed nicely with a Slideshare he put together on building your own content marketing strategy. The title of his LinkedIn article is ‘Content Marketing Strategy – How To Build Your Plan’.
During the podcast Michael talks about building your content marketing road-map, key factors to success, why small business may have a bigger advantage than larger organizations and the Rule of Thirds. It’s all about building your content strategy and we help you get there in this episode of your ‘A Slice A Day’ REWIND.
Web Site: http://www.b2bmarketinginsider.com/
Article Link: https://www.linkedin.com/pulse/content-marketing-strategy-how-build-your-plan-michael-brenner
Slideshare Deck: How To Plan And Build A Successful Content Marketing Strategy: http://www.slideshare.net/michaelbrenner/how-to-plan-and-build-a-successful-content-marketing-strategy
Content Marketing Institute’s NEW Content Inc: http://contentmarketinginstitute.com/content-inc/
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