I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
I’m fairly certain you’ve read your share of articles or blog posts on the virtues of content and what it can do over the long-haul for a business. If your content is relevant, it’s delivered consistently and is differentiating then you’re doing your job, no question.
But on a regular basis are you being proactive with your audience and keeping up with how their interests change, are there new questions to answer and are you tapping into their emotion or their aspirations?
Doug Kessler, Co-Founder and Creative Director at Velocity Partners recently published a fine article at CMS Wire titled ‘5 Ways to Stand Out in a Sea of Content’.
But hold on, it’s not your typical ‘5 Ways to do this’ or ’10 Ways to Feel That’.
Doug’s article talks about using emotion along with your content sweet spot or tilt to connect with people through your content.
He also writes about psychographics and the power they have with content; he also shares a holiday story where the idea of honesty, insane honesty, inspired a pretty cool Slideshare.
It’s our featured article of the day so hit that play button and give a listen to this episode of your ‘A Slice A Day’ podcast.
Web Site: http://www.velocitypartners.co.uk/
Slideshare – The Power of Insane Honesty in Content Marketing: http://www.slideshare.net/dougkessler/insane-honesty-in-content-marketing
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015