I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
A Slice A Day #135 – 5 Reasons Why Content Marketing is Getting Harder and More Important (Tim Berry)
They say that if producing content was easy, everyone would be doing it. Well, everyone is doing it and it’s pretty easy to do.
However, producing content of quality that’s interesting or solves a problem and can be found, well, that’s another story.
I ran across an article titled ‘5 Reasons Why Content Marketing is Getting Harder and More Important’ from Founder and Chairman of Palo Alto Software, Tim Berry.
Tim looks at the topic through a different set of lenses than most who are reading this or listening to this podcast.
His experience runs the gamut from creating content for practically nothing in terms of compensation, he still does it for free and he’s also has found a way to monetize it.
Why content marketing is getting tougher, why experts create content for free, post and hope, post and promote, the hard truth and a whole lot more from Tim Berry & his article in this episode of your ‘A Slice A Day’.
Web Site: http://timberry.com/
Article Link: http://smallbiztrends.com/2015/07/5-reasons-content-marketing-getting-harder-important.html
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015