While he was researching material for a new book, Content Marketing Institute Founder and Executive Director Joe Pulizzi began to notice a distinct pattern.
Businesses and entrepreneurs who were using a ‘content-first’ approach, rather than a standard business model, were finding success.
There’s Brian Clark at Copyblogger Media, Andy Schneider, the Chicken Whisperer, Rand Fishkin over at Moz all used what has turned into a six step business model. Building an audience first, then monetizing it via your products and services.
Today we wrap up our 2-part series with Joe and we’re featuring his article, published over at CMI titled ‘6 Steps to Content Marketing Domination’.
In the article he goes through all 6 steps, yesterday on the podcast the first three, today the final three plus a little extra insight as well.
Joe’s article detailing the six steps, along with other subsequent writings, lead up to his latest project; a new book titled ‘Content Inc’.
So grab that favorite bevvie and hit that Play button or tap that screen to listen to this episode of your ‘A Slice A Day’, Part 2 with Joe Pulizzi.
Web Site: http://contentmarketinginstitute.com
Content Inc Web Page: http://contentmarketinginstitute.com/content-inc/
Free Chapter to Joe’s New Book – Content Inc: http://www.slideshare.net/juntajoe/content-inc-for-entrepreneurs-free-chapter-by-joe-pulizzi
Pre-Order Your Copy of Content Inc.: http://bit.ly/content-inc-amazon-pre-order
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