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A Slice A Day #163 – What CEOs Need to Know about Purpose-Focused Content Marketing (Russell Sparkman)
Have you ever read an article that was fundamental in nature, yet when you finished reading it, you came away with more of a sense of understanding and purpose?
I read a lot of industry articles everyday and I enjoy an article like that every now and again.
In this case it was an article about content marketing (naturally) and it served as a reminder for many of the things we practice daily.
Things like, we’re competing with everyone for our audience’s attention so our content needs to be compelling and of high quality. And about adding value and establishing relationships so people will eventually trust us and buy the products and services that we sell….things like that.
In our case today, it’s about purpose-focused content; the kind of content that our featured writer describes as content that serves as a “compass point to develop purpose-focused content for customer engagement and employee/shareholder relations.”
Russell Sparkman, CEO & Creative Director of Fusionspark recently penned that article titled ‘What CEOs Need to Know about Purpose-Focused Content Marketing’.
It’s our featured article of the day and Russell is our featured Content Marketing World speaker of the day as well. So grab a coffee or your beverage of choice and give a listen to this episode of your A Slice a Day.
Web Site: http://www.fusionspark.com/
Article Link: http://www.fusionspark.com/what-ceos-need-to-know-about-purpose-focused-content-marketing/
Russell’s Content Marketing World 2015 Speaker Page: http://www.contentmarketingworld.com/speakers/russell-sparkman/
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015