I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
A Slice A Day #166 – Improve Social Media Posts and Engagement With Search Keywords (Erin Robbins O’Brien) Pt2
Yesterday on the podcast it was Part 1 of our two-part conversation with Erin Robbins-O’Brien and her article ‘Improve Social Media Posts and Engagement With Search Keywords’.
Today we dive a little deeper into our conversation as Erin talks about Longtail Keywords vs Keywords, using keyword phrases that have worked well on social and using them with your email marketing.
Also, why keyword phrases work well on some social channels and not others and a bit of advice on leveraging competitor data to your advantage.
It’s our featured article of the day and Part 2 of our chat with Erin Robbins-O’Brien on this episode of your A Slice a Day.
Web Site: http://www.ginzametrics.com/
Article Link: http://www.ginzametrics.com/blog/improve-social-media-posts-and-engagement-with-search-keywords/
Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471
Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015