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A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey)
I can’t speak for everyone who reads this but I would assume, (there’s that word), that most content marketers enjoy their occupation. One of the biggest reasons I enjoy it is, it affords me the opportunity to continue to learn.
The good news continues to be that content marketers the world over love to share their knowledge and the benefactors are all of us! Organizations such as the Content Marketing Institute, Marketing Profs, Contently, Copyblogger, American Express Forum, Inbound, Hubspot…the list goes on and on.
All of those orgs do a great job with knowledge sharing and keeping us on the ‘front lines’ abreast of the what’s, the why’s and the how’s.
Not to mention the thousands of solo content marketers who give as freely as anyone. It’s all about sharing and learning together.
Meghan Casey, Lead Content Strategist at Brain Traffic is no exception with today’s featured article titled ‘Content Strategy 101 for Content Marketers: Your Questions Answered’.
Today on the podcast Meghan talks about knowing your audience’s needs and not guessing, the importance of right time, right content, right audience and engaging with your audience on the platforms they prefer and not the other way around.
Stick around for about 10 minutes, read Meghan’s article and listen to the podcast as it’s all part of today’s episode of your A Slice a Day.
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015