A Slice A Day #61 – Not All Marketing Automation Platforms Are Born Equal. Don’t Choose The Wrong One (Chris Mack)
Marketing Automation sounds great! A lot of work you previously did as part of a manual process will now be completed automagically. You’ll have leads rolling in left and right and life will be good.
Well, not exactly; while marketing automation is a wonderful tool to have for your SME, it’s all about hard work, trial and error, all the while creating content that has to add value for your audience.
Chris Mack is the Co-Founder and CEO of Spokal, a web-based marketing automation platform that works with WordPress web sites, that specializes in serving SME’s.
Chris wrote a very-detailed and comprehensive article around Marketing Automation titled ‘Not All Marketing Automation Platforms Are Born Equal. Don’t Choose The Wrong One’.
We’re talking marketing automation today; what it is and choosing the platform that’s right for you, streamlining the process of moving prospects through the sales funnel and a lot more on today’s episode of your ‘A Slice A Day’.