I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)
I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for when they come to your web site? It’s answers to their problems. Frankly, they don’t really care about what you have to offer and sell; they care about their problems and they’re looking for ways to solve them.
Katie Martell, Co-Founder and CMO of Cintell, a cloud-based customer intelligence platform, recently published an article on the company blog addressing the possibility of business’ not really knowing their customers. The post is titled ‘Guess Who: 5 Signs You Don’t Know Your B2B Customer’.
On the podcast today, Katie talks about the 5 warning signs your content is not resonating with your customer, suggestions on how to identify if there’s a problem and she offers solutions of what businesses can do to correct the problem. It’s a great conversation so click that listen button now and enjoy this episode of your ‘A Slice A Day‘.
Cintell Twitter: https://twitter.com/MyCintell
Web Site: http://cintell.net/
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Ardath’s New Book: Digital Relevance: Developing Marketing Content and Strategies that Drive Results: http://www.amazon.com/Digital-Relevance-Developing-Marketing-Strategies/dp/1137452803
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015