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A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler)

Over the past several weeks we’ve had the opportunity to speak with a host of experts in the Content Marketing space. They constantly have their collective ears to the ground as they continue to work with brands, write about trends, how organizations are embracing content marketing, what is still being done incorrectly and much more.
Today we’re going to take an audio look back over the past several weeks of some of the conversations we’ve had with a few industry leaders & their featured pieces of content. You’ll be hearing from Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee and Doug Kessler; one ‘audio-slice’ at a time on this your daily episode of ‘A Slice A Day’.

Podcast Links:

Joe Pulizzi & Robert Rose – New B2B Content Marketing Research: Focus on Documenting Your Strategy – http://edwardscom.net/?p=1839

Matt Heinz – Six Roles You Need to Succeed with B2B Content Marketing – http://edwardscom.net/?p=1940

Ardath Albee – Use Content to Help B2B Buying Committees Reach Consensus – http://edwardscom.net/?p=1966

Doug Kessler – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – http://edwardscom.net/?p=2013

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