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A Slice A Day #83 – 50 Percent Of Marketers Don’t Have A Content Strategy (Dave Orecchio)
We’ve all heard the numbers and whether we remember them or not is another story. But when it comes to content marketing & according to our friends over at Content Marketing Institute, 35% of marketers say they have a documented content marketing strategy and 48% say they do not.
And that dovetails with our featured article today from Dave Orecchio. Dave is president of Bristol Strategy, Inc., a Boston-based Inbound Marketing agency focused on high-technology companies. He recently published an article on his blog and it’s showing up in some form all over the web titled “50 Percent Of Marketers Don’t Have A Content Strategy”.
Various facets of the article weave nicely with Dave’s real-world practices he implements for his clients and he talks about those and more in this episode of your ‘A Slice A Day’.
Web Site: http://www.bristolstrategy.com/
Article Link: http://www.bristolstrategy.com/2015/03/50-of-marketers-dont-have-a-content-strategy-digital-marketing-research/
The State of Digital Marketing 2015 (Infographic): https://www.pinterest.com/pin/245798092138725574/
Innovative Marketing Resources’ Content Marketing Blueprint: http://www.contentmarketingblueprint.com/
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015