I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)
Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses not really knowing their customers. The post is titled ‘Guess Who: 5 Signs You Don’t Know Your B2B Customer’.
On the podcast today, Katie talks about the 5 warning signs your content is not resonating with your customer, suggestions on how to identify if there’s a problem and she offers solutions of what businesses can do to correct the problem. That and more on today’s ‘A Slice A Day’ REWIND.
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015