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A Slice A Day #92 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1
When you think about content marketing that’s consistent, that’s relevant, that adds value for your customer and is consistently delivered over time most of us assume this is the era of marketing that we’re now in.
However and just like that, we’ve evolved into a new era, the era of experiences. And that’s the topic and subject of a new book from the Chief Strategy Officer at Content Marketing Institute, Robert Rose. Robert and his co-author Carla Johnson have just released their new book ‘Experiences: The 7th Era of Marketing’.
Today, we begin a two-part conversation with Robert; we talk about what’s changed in marketing, why experiences are now king and not content, the SAVE model and a play on the classic Four P’s of marketing in this episode of your ‘A Slice A Day’.
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Buy Your Copy!: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015