A Slice A Day #93 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2
The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great.
Today it’s Part 2 of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his book co-written with Carla Johnson, ‘Experiences: The 7th Era of Marketing’. We get into the heart of the book as Robert speaks to Content Creation Management (CCM), Story Mapping and he answers the question ‘What is a CCoE anyhow?’ That and more on today’s episode of your ‘A Slice A Day’.
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Amazon Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
Part 1 Interview w/Robert Rose: http://edwardscom.net/?p=2398
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