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A Slice A Day #98 REWIND – Experiences: The 7th Era of Marketing (Robert Rose) Pt1
Marketing is changing right before our eyes; moving from the previous era of building customer relationships and engagement, brands will now be moving into the next era by creating content that provides experiences and purpose.
Chief Strategy Officer at Content Marketing Institute, Robert Rose and co-author Carla Johnson‘s new book ‘Experiences: The 7th Era of Marketing’ is an interesting and fascinating read.
Today, Robert speaks on what’s changed in marketing, why experiences are now king, the SAVE model and a play on the classic Four P’s of marketing in this episode of your ‘A Slice A Day’ REWIND.
Pt2 Episode: A Slice A Day #93 – http://edwardscom.net/?p=2411
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Amazon Book Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015