I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
–This episode was recorded a couple months back, trust us, worth a 2nd or 3rd listen—
When you think about content marketing that’s consistent, that’s relevant, that adds value to your audience and is consistently delivered over time most of us assume this is the era of marketing that we’re now in.
However and just like that, we’ve evolved into a new era, the era of experiences.
That’s the topic and subject of a new book from Chief Strategy Officer at Content Marketing Institute, Robert Rose and his co-author Carla Johnson.
The title of their recently released book is ‘Experiences: The 7th Era of Marketing’.
Today, it’s Part 1 of a two-part conversation with Robert on this REWIND episode.
Robert talks about what’s changed in marketing, why experiences are now king and not content and the SAVE model.
Also, a play on the classic “Four P’s” of marketing on this ‘A Slice A Day’ REWIND.
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Amazon Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015