A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

Posted by on Jun 19, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great.
Today it’s Part 2 of our two-part series of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his recently released book co-written with Carla Johnson, ‘Experiences: The 7th Era of Marketing’.
We get into the heart of the book as Robert speaks to Content Creation Management (CCM), Story Mapping and he answers the question ‘What is a CCoE anyhow?’
That and more on today’s episode of this your ‘A Slice A Day’ REWIND.

Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose

Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson

Book Web Site: http://7theraofmarketing.com/

Amazon Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing

Part 1 Interview w/Robert Rose: http://edwardscom.net/?p=2398

Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471

Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr

http://media.soundcloud.com/stream/hI5UrB7xZ4FK.mp3

Leave a Reply

Read previous post:
Experience: The 7th Era of Marketing
A Slice A Day REWIND #123 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1

--This episode was recorded a couple months back, trust us, worth a 2nd or 3rd listen--- When you think about content marketing that's consistent,...

Close