The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great.
Today it’s Part 2 of our two-part series of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his recently released book co-written with Carla Johnson, ‘Experiences: The 7th Era of Marketing’.
We get into the heart of the book as Robert speaks to Content Creation Management (CCM), Story Mapping and he answers the question ‘What is a CCoE anyhow?’
That and more on today’s episode of this your ‘A Slice A Day’ REWIND.
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Amazon Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
Part 1 Interview w/Robert Rose: http://edwardscom.net/?p=2398
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