I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great.
Today it’s Part 2 of our two-part series of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his recently released book co-written with Carla Johnson, ‘Experiences: The 7th Era of Marketing’.
We get into the heart of the book as Robert speaks to Content Creation Management (CCM), Story Mapping and he answers the question ‘What is a CCoE anyhow?’
That and more on today’s episode of this your ‘A Slice A Day’ REWIND.
Robert Rose’s Twitter Page: https://twitter.com/Robert_Rose
Carla Johnson’s Twitter Page: https://twitter.com/CarlaJohnson
Book Web Site: http://7theraofmarketing.com/
Amazon Link: http://www.amazon.com/Experiences-7th-Marketing-Robert-Rose-ebook/dp/B00UP43YWM/ref=sr_1_1?ie=UTF8&qid=1429191293&sr=8-1&keywords=7th+era+of+marketing
Part 1 Interview w/Robert Rose: http://edwardscom.net/?p=2398
Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471
Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr
Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015