A few short years ago product and services videos began to have an impact on the way B2B buyers research a purchase.
According to a recent DemandGen report 63% of B2B’ers now incorporate video as part of the buying process.
On the B2C side, while shopping at BestBuy a couple of weeks ago, I watched a younger gal use her phone to research big-screen TV’s. I purposely walked by to see what see was doing and while standing in front of a TV she was watching a product video for that TV.
We’re now seeing pop music artists like U2 and country music superstars Rascal Flats take advantage of live video using apps such as Meerkat and Periscope.
But how are marketers using metrics to measure a video’s success?
Today on A Slice a Day REWIND we go back to an episode from earlier this year with Kristen Craft, Head of Business Development at Wistia. At that time she had just published a super article at Harvard Business Review‘s website titled ‘Video Metrics Every Marketer Should Be Watching’.
Kristen visited with us and talked about why marketers shouldn’t necessarily be paying a whole lot of attention to number of video views. Instead they should be measuring who’s watching, play rate, average time of engagement and more.
It’s Friday and it’s video metrics with Wistia’s Kristen Craft on this REWIND episode of your A Slice a Day.