I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
It’s Friday and it’s A Slice a Day REWIND with Chad Pollitt VP of Audience and Co-founder of Relevance.
This past April, Chad published a fascinating and eye-opening article at socialmediatoday.com titled ‘The Content Marketing Ecosystem Is at a Crossroads’ that remains more relevant now than it did then.
In the article he talks about diversifying your content by looking at paid and earned media channels, that is if you want your content to be seen.
He also talks about how to use earned and paid media to build your strategy around those channels even before you produce the content.
Plus Chad breaks down owned, earned and paid media visually with a nice slide.
All of that and more on this REWIND episode of your A Slice A Day.
Web Site: http://www.chadpollitt.com/
Company Web Site: http://relevance.com/
Article Link: http://www.socialmediatoday.com/marketing/2015-04-02/content-marketing-ecosystem-crossroads
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015