A Slice A Day #21 – How to Explain Content Marketing to Non-Content People

Posted by on Dec 22, 2014 in A Slice A Day | 2 Comments
A Slice A Day #21 – How to Explain Content Marketing to Non-Content People

content-marketing

A Slice A Day #21 – How to Explain Content Marketing to Non-Content People (Christine Warner)

Twitter: @cvwarner

LinkedIn: https://www.linkedin.com/in/cvwarner

Blog: http://www.skyword.com/contentstandard/blog/

Website: http://skyword.com

Article Link: http://www.skyword.com/contentstandard/blog/how-to-explain-content-marketing-to-non-content-people/

As a SMB owner do you have trouble wrapping your head around the concept of content marketing? As a marketer do you struggle to find the right words when talking with a client or potential client? Even if you live and breathe content marketing, verbalizing exactly what it is that you do or what it is exactly can be challenging for a lot of folks.
Christine Warner from Skyword.com recently wrote an excellent post that was recently published on Skyword’s blog entitled ‘How to Explain Content Marketing to Non-Content People’. It’s insightful, it’s a good read and its a fun read. We spoke with Christine about why she wrote the article, how to explain to people just exactly what content marketing is and how organizations can use it to their advantage in this episode of ‘A Slice A Day’. http://media.soundcloud.com/stream/urgJNAyOXpVp.mp3

2 Comments

  1. Neil Ferree
    December 27, 2014

    Nice session on content marketing Mark. You asked your SME all the right questions and that makes for a useful podcast. Thanks for reaching out and your input on my Buzzsumo video tutorial and the offer to sit in your guest chair. Good to connect with you. — Neil Ferree

    Reply
    • Mark Tennant
      December 27, 2014

      Hi Neil,
      Thanks much for the kind words. Much appreciated sir.

      Reply

Leave a Reply

Read previous post:
A Slice A Day - Podcast
A Slice A Day – Episode #20 – 5 Productivity Tips and Tools for Lazy Content Marketers (Dan Shewan)

A Slice A Day – Episode #20 - 5 Productivity Tips and Tools for Lazy Content Marketers (Dan Shewan) (Audio...

Close