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A Slice A Day – Episode #17 – Researching Customer Conversations
Read the Article —> Researching Customer Conversations
I really enjoyed this episode because it’s not your ordinary piece on ‘how to engage your audience’ or what you have to do get people to listen to you….this one is special because it deals with the science of the conversation between a brand or organization and it’s audience.
There are three steps that a brand should go through when breaking down the conversation with their audience; my guest today is Jonathan Barrick of gShift Labs in Toronto who not only authored Part I of the four part series on how to ‘Create Smarter Content‘ but he breaks it all down very well and this is a must listen.
So please, join in the conversation as Jonathan talks about ‘Researching Customer Conversations‘. http://media.soundcloud.com/stream/ZcIeqB2KMj3E.mp3
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- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015