I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee (Ardath Albee)
If you’re a B2B marketer you know that creating content for prospects/buyers that add value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona A will share with Persona B within that same organization.
Ardeth Albee of Marketing Interactions recently wrote an article that addresses just that and more. The levels at which buyers need content at different times during the buying process is also a consideration marketers have to think about. Ardath recently published a blog post titled ‘Use Content to Help B2B Buying Committees Reach Consensus’ and we talk with Ardath about her post and her new book ‘Digital Relevance: Developing Marketing Content and Strategies that Drive Results’ on today’s episode of your ‘A Slice A Day‘.
Ardath’s New Book: Digital Relevance: Developing Marketing Content and Strategies that Drive Results: http://www.amazon.com/Digital-Relevance-Developing-Marketing-Strategies/dp/1137452803
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Latest posts by Mark Tennant (see all)
- A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey) – January 26, 2016
- A Slice A Day #192– The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley) – November 18, 2015
- A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young) – November 9, 2015