I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe
Creatively speaking, I started out drawing on my closet doors with crayons early on. I followed my artistic interests through all phases of school, eventually settling on design and illustration at Kent State University.
Today, my work is my main creative outlet (though I also write quite a bit) and I enjoy sharing this ability teaching Photoshop at Lakeland College as well.
Marketing and advertising knowledge came later. The most notable influence on the advertising end of my work is David Ogilvy — known as the Father of Advertising. I apply the same tried and true principals to my work today that Ogilvy’s research found to be so effective throughout advertising’s maturation. The importance of establishing hierarchy and organization is perhaps more important than ever today as our fast-paced world inundates us with information. The importance of our headlines, subheads, bulleted items and captions cannot be overlooked in capturing our target audience’s eye (and SEO). The need for our copy to speak directly to our target audiences’ desires clearly and concisely seems to be a lost art.