Barry Edwards, Principal/Creative Director/Teacher/Presenter
Creatively speaking, Barry started out designing by drawing on his closet doors with crayons early on. He followed his artistic interests through all phases of school; eventually settling on design and illustration at Kent State University.
Marketing and advertising knowledge came later. The most notable influence on the advertising aspect of his work is David Ogilvy – the Father of Advertising. Barry applies the same tried and true principals to his work today that Ogilvy’s research found so effective throughout advertising’s maturation period of the ’70s. The importance of establishing hierarchy and organization is perhaps more important today than ever as our fast-paced world inundates us with information. The importance of headlines, subheads, bulleted items and captions cannot be overlooked in capturing our target audience’s eye (and SEO). In all phases of Edwards Communications‘ work, copy and graphics speak directly to the target audiences’ desires clearly and concisely.
Teacher, Consultant, Presenter
Along with the above creative duties, Barry is the main web developer for Edwards Communications and had taught Photoshop and other graphics courses at Lakeland Community College for nearly 20 years. He continues to teach via the extensive consulting required while implementing website/content marketing systems for companies. Along these lines, Barry also is an experienced speaker on web development, branding and content marketing strategies.
Barry is also an associate on the Board of SME Cleveland (Sales & Marketing Executives) and former lead of the east side Business Connections group, AKA, BizCon East.
Social Media Solutions and Content Marketing Expert, Mark Tennant
Mark Tennant is a 16 year veteran in IT including web design, programming, application support. He specializes in helping small and medium sized businesses improve their social and digital media presence as well as being a content marketer specializing in videography.
Mark holds the position of Creative and Content Marketing Consultant with Edwards Communications. He has extensive experience in the private, professional, manufacturing, academic and health care industries. He constantly thrives to meet creative people and develop new business relationships. He enjoys public speaking and visiting professionals in a group setting & has all kinds of fun in actively engaging the audience to make events an interactive experience for everyone. Mark, over the past 3+ years, has carved his own niche in the mobile web and social media consulting world in Northeast Ohio.
A lifelong Northeast Ohio native, Mark is a highly energetic person with an electric personality. Hardworking, eye for detail & willingness to engage and overcome challenges in both existing and new IT knowledge domains are a few of his skills. Mark is a true believer of the fact that his love of digital marketing truly helps businesses create a lasting presence in a crowded and noisy digital world.
Mark has helped varied businesses establish a solid social media presence in the wine industry, a Montessori School, retail grocery and home remodeling with his consultative skills. He is also producer and host of the popular, Slice A Day podcasts as well as co-host/producer of Happy Hour Recap.
John Eltzroth, CRM Consultant/Teacher/Speaker
John Eltzroth leads our CRM / Marketing Automation efforts. John helps you put more leads and customers into your sales pipeline. CRM (Customer Relationship Management) and Marketing Automation software and strategies ensure customers become more satisfied and you sell more with less effort. John designs ways to eliminate current frustrations that sales, marketing, and customer support professionals have through the use of new procedures and software.
John has worked in the software industry for over 25 years and 15 years ago, he chose to specialize in helping sales, marketing, and customer support professionals. He loves to help clients find the best ways to assist their customers and to create new approaches in satisfying them. CRM is designed to manage and assist with the engagement and purchase decision phase of a buyer journey, and to help support the customer in their use of your product/services. But today, as much as 70% of the buyer’s journey is completed prior to sales engagement. So, John also helps our clients learn how to “nurture” their prospective customers, with marketing automation software. This results in better sales/buyer interactions.
John is also a director on the SME Cleveland board and a past president of the Chardon Area Chamber of Commerce.
Throughout his career, teaching has been one of the most enjoyable parts of John’s work. He has traveled around the world teaching others to better use CRM software. Learning never stops in this industry. John believes that education leads to higher expertise and is the foundation of customer success. He also is a Distinguished Toastmaster, founder of Chardon Toastmasters and has led speaking classes for two high schools in northeast Ohio. John is an experienced speaker on CRM and marketing automation.
John is also a passionate and competitive sailor. He races on beautiful Lake Erie, and volunteers to teach sailing lessons at Lake Metroparks. So, in his words, he helps our customers navigate a safe course to higher and more profitable sales.