A Slice A Day

Posted by on Nov 28, 2014 in A Slice A Day | No Comments

Sharing a slice of useful & timely digital marketing content once a day, every day.

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

  This week from Granite City Food and Brewery at Legacy Village in Lyndhurst/Beachwood, Ohio.   This week Mark features a couple of his favorite Social Media online tools and Barry will features 2 favorite WordPress plug-ins. First tool is called Twitonomy. URL: Twitonomy.com It’s A Twitter Analytics Tool I use the free version but there is […]

Google Analytics Reports: What Should Draw Your Attention

Google Analytics Reports: What Should Draw Your Attention

  Last week we gave an overview and in-depth analysis about Goals and Conversions, laying the foundation and how to set them up based on the goals of your business. This week we are going to talk about Google Analytics Reporting and specifically Acquisition Reports, Audience and Behavior Reports.  These are the reports that as […]

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

  Before we talk about goals and conversions it’s important to understand what Micro Conversions and Macro Conversions are: A Micro Conversion is a series of actions or activities a user performs on a web site leading up to the primary conversion; the macro conversion. For example signing up for an email newsletter or visiting […]

HH Recap 22 – Google Analytics & Setting Up a Measurement Plan

HH Recap 22 – Google Analytics & Setting Up a Measurement Plan

    Why is it important as a business owner to have an understanding of analytics? The better you understand who is visiting your web site, and how they are interacting with your site the better you can understand the online habits of customers and potential customers. In order to capture accurate analytics you will […]

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

    Google Analytics Academy – https://analyticsacademy.withgoogle.com/explorer Analytics Help Center – https://support.google.com/analytics/#topic=3544906 Google Analytics YouTubeChannel – https://www.youtube.com/user/googleanalytics The Analytics Blog – http://analytics.blogspot.com/ 3rd Party Analytics Tools quillengage.com – Analyze up to 10 different web site and delivers valuable insights from your Google Analytics. Everything from goals and conversions to referrals and customized for your needs. semrush.com […]

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

Content Marketing World 2014 Highlights – Content Marketing & your business Plus 5 SEO Tips for Businesses Content Marketing World – Last Week here in CLE Sessions on: How to start your CM efforts? How to Podcast? Mark’s Session He Moderated: Ardath Albee (Marketing Interactions) and Mathew Sweezy (salesforce.com) – Lead Nurturing Andy Crestodina (orbitmedia.com […]

HH Recap 19: Content Marketing World pt 1

HH Recap 19:  Content Marketing World pt 1

  Mark gets ready to moderate an event at Content Marketing World 2014, and we cover some of the more interesting topics of the event.           Photos above, courtesy the Content Marketing Institute This week’s Happy Hour Recap was shot at The Jolly Scholar, at Case Western Reserve University