Branding: The most important element in positioning your product or service

Posted by on Nov 16, 2010 in Design | No Comments

Branding is the process of developing the name, logo, slogan, color schemes, image usage and overall tone of your product or service’s marketing materials. The entire campaign is instrumental to developing the desired perception of your target audience. All too often I see local companies pour tons of money into an advertising campaign, but not […]

Italy: One of the most beautiful countries I’ve ever seen

Posted by on Nov 10, 2010 in Everyday Stuff | No Comments

My GFF and I recently got back from a gorgeous trip to Italy. We didn’t do the typical trip (meaning wayyyy too many days in congested Rome or Naples), we did a lot of coastal stuff and bit of Florence and Tuscany as well. One place that I MUST spend more time at is Cinque […]

Daylight savings time debacle

Posted by on Nov 9, 2010 in Everyday Stuff | No Comments

So we’re a few days into the whole time change scam and, as I do every year, I feel like going to bed at 6 pm. I don’t get it. Never did get it and never will. I’ve asked people for years why the government insists on doing this. I’ve googled the ridiculous subject, and […]

Web site design: Always evolving. Always more to learn

Posted by on Nov 6, 2010 in Design | No Comments

I created my first web site in… I don’t know… 1997 or so. I found it hard to believe that someone like me, who started college majoring in fine art, later changing to graphic design, could actually create one. These days I design/produce more websites than print work – which is a shame as I […]

Frantic Friday: A day in the life of a Photoshop instructor

Posted by on Nov 5, 2010 in Design, Everyday Stuff | No Comments

Friday’s are exhausting for me. Typically, I spend the morning trying to get a few productive things done on design projects before heading out for the day. I teach a 3.5 hour Photoshop class at Lakeland Community College on friday afternoons, and usually try to squeeze in an errand or two and/or a workout before. […]