A Slice A Day

Posted by on Nov 28, 2014 in A Slice A Day | No Comments

Sharing a slice of useful & timely digital marketing content once a day, every day.

Sign up for Happy Hour Recap and get your free eBook!

Posted by on Jun 25, 2014 in Happy Hour Recap | No Comments
Sign up for Happy Hour Recap and get your free eBook!

 Sign up for Happy Hour Recap and get our weekly 5-minute video on the latest online marketing tips right in your email box. You’ll also receive our FREE eBooks and other premium tools. Happy Hour Recap‘s weekly eNewsletter includes: The weekly video Links to articles referred to in the video and further descriptions of what […]

WordPress: What are the advantages of using a CMS like WordPress?

WordPress: What are the advantages of using a CMS like WordPress?

I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe and  parts were infused into Dreamweaver). When I discovered the power of WordPress in 2008, I never turned back. I didn’t inhibit my design abilities at all, but added functionality beyond my wildest dreams. Here’s why I continue to be a […]

A man trying to find his way in an ever-changing world

A man trying to find his way in an ever-changing world

I grew up in a world without computers and smart phones. As a kid, I was always drawing, painting or writing. As a young man I began my college career in Fine Arts. But in my 2nd year at Kent State, I discovered Graphic Design and I really took to it, because I loved that […]

How much should my dental practice spend on a website?

How much should my dental practice spend on a website?

It’s all about Return On Investment (ROI). It’s always about ROI. Here’s how you can estimate approximately what your dental practice can expect in return for your investment in your online marketing efforts. Note that I said, “online marketing” and not simply “website”. Let’s start here. A website by itself may get you part way to […]

My most horrifying experience: All eyes were on me and I went blank

Posted by on Oct 14, 2016 in Everyday Stuff | No Comments
My most horrifying experience: All eyes were on me and I went blank

They saw right through me for the fraud that I am This is exactly as I’ve felt many times when thrust in front of respected peers. Mind goes blank. Mouth goes dry. My train of thought went south when I thought I was going north. Mortifying.  I’ll never get in front of any audience ever […]

What are the most important marketing strategies for a web startup?

Posted by on Jul 25, 2016 in Web Design and Marketing | No Comments

I answered this question on Quora, 6-22-16 — Barry Edwards I just answered a question very similar to this under “How do I build an effective marketing strategy for my business?” You may want to check it out. Marketing a web design start up I think you first need to decide how you want to position […]

How do I build an effective marketing strategy for my business?

How do I build an effective marketing strategy for my business?

I answered this question on Quora on 6-22-16 –Barry Edwards It completely depends on what type of business that you own. Is it B2B (Business to Business) or B2C (Business to Consumer)? For the business to consumer start up I’ll just summarize as the question is too broad, but if it’s B2C, like an e-commerce […]

Should I buy a modem or rent it?

Should I buy a modem or rent it?

A few years ago I decided to buy my Zoom brand modem that my cable service provider recommended (Time Warner) rather than rent it for $10 per month. The modem/router combo cost $130.00 for me to purchase outright. A school of thought may be to let the service provider to retain responsibility for it and […]

Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

Award winning brochure design

Posted by on Jun 1, 2016 in Design, Testimonials | No Comments
Award winning brochure design

Edwards Communications and Zinner&Co win gold award for internship marketing promotion On May 23rd 2016 Edwards Communications’ creative director, Barry Edwards and Zinner&Co’s marketing director, Susan Licate were presented with a gold Apex Award by Lake Communicators. Susan led a marketing effort that was designed to entice top college prospects to intern and begin careers with Zinner&Co. […]

A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey)

Posted by on Jan 26, 2016 in A Slice A Day | No Comments

I can’t speak for everyone who reads this but I would assume, (there’s that word), that most content marketers enjoy their occupation. One of the biggest reasons I enjoy it is, it affords me the opportunity to continue to learn. The good news continues to be that content marketers the world over love to share […]