A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Posted by on Oct 22, 2015 in A Slice A Day | No Comments
A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Are you a LinkedIn evangelist? How about an occasional user? Maybe it’s just a place where that old resume you haven’t updated in 5 years resides. No matter where you stand on the #1 business-oriented social platform there’s no denying it’s potential. Folks can connect with others within their respective industries via groups and also promote and […]

A Slice A Day #182 – The Week That Was In Content Marketing (Stephan Hovnanian, Ryan Stewart, Chad Pollitt)

Posted by on Oct 19, 2015 in A Slice A Day | One Comment

  It’s a new week and this is our A Slice a Day, The Week That Was In Content Marketing. It’s our audio review of last week’s podcasts, the writers and their featured articles along with their take on various facets about their respective stories. First off, we had a brilliant and compelling story from […]

A Slice A Day REWIND #181 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

Posted by on Oct 16, 2015 in A Slice A Day | One Comment

It’s Friday and it’s A Slice a Day REWIND with Chad Pollitt VP of Audience and Co-founder of Relevance. This past April, Chad published a fascinating and eye-opening article at socialmediatoday.com titled ‘The Content Marketing Ecosystem Is at a Crossroads’ that remains more relevant now than it did then. In the article he talks about diversifying […]

A Slice A Day #180 – Why I Stopped Selling SEO Services and You Should, Too (Ryan Stewart)

Posted by on Oct 15, 2015 in A Slice A Day | No Comments

Have you recently performed a local search for restaurants in your area? How about local services? Maybe you’re looking for a cheap car or TV, have you searched online for those lately? If you have, you’ve noticed that the search engine results page may have changed a bit. I noticed right away when searching for […]

A Slice A Day #179 – Would You Walk Away from 100K Followers? I Just Did. – (Stephan Hovnanian) Pt2

Posted by on Oct 14, 2015 in A Slice A Day | No Comments

  Today, we wrap our our two-part conversation with Stephan Hovnanian and a tremendous article he wrote that was recently published at Inbound.org. But before we get into Part 2, if you didn’t get a chance to listen to Part 1, we suggest reading Stephan’s article first, then listen to Part 1 of the podcast, […]

A Slice A Day #178 – Would You Walk Away from 100K Followers? I Just Did. – (Stephan Hovnanian) Pt1

Posted by on Oct 12, 2015 in A Slice A Day | One Comment

  I couldn’t imagine or put into words how good I would feel if I had 100,000 followers of this podcast. I’m confident, one way or another, we’ll get there one of these days but imagine, a community of 100,000 followers? That would feel pretty good. But imagine you come to a point when you […]

A Slice A Day REWIND #177 – Video Metrics Every Marketer Should Be Watching (Kristen Craft)

Posted by on Oct 9, 2015 in A Slice A Day | No Comments

  A few short years ago product and services videos began to have an impact on the way B2B buyers research a purchase. According to a recent DemandGen report 63% of B2B’ers now incorporate video as part of the buying process. On the B2C side, while shopping at BestBuy a couple of weeks ago, I […]

A Slice A Day #176 – The Week That Was In Content Marketing (Aaron Orendorff, Guillaume Decugis, Hana Abaza)

Posted by on Oct 5, 2015 in A Slice A Day | No Comments

Today, it’s The Week That Was In Content Marketing; if you didn’t have a chance to listen last week we’re featuring the best audio cuts from our guests and their articles. Not only can you listen to each episode but also get the links to their associated content. It’s an 8 minute podcast where you […]

A Slice A Day REWIND #175 – Seven Must-Have Traits of the Perfect Content Marketer [Infographic] (Hana Abaza)

Posted by on Oct 2, 2015 in A Slice A Day | One Comment
A Slice A Day REWIND #175 – Seven Must-Have Traits of the Perfect Content Marketer [Infographic] (Hana Abaza)

  The role of a content marketer is always evolving. Keeping up with the increasing number of marketing channels is one thing but what about new marketing tools and the ability to use them efficiently? What about the needed skills to design graphics for a blog post or designing and creating an infographic? At least there […]

A Slice A Day REWIND #174 – How does Curated Content differ from Duplicate Content (Guillaume Decugis)

Posted by on Oct 1, 2015 in A Slice A Day | No Comments

    We continue our A Slice a Day REWIND week with a topic that continues to be talked about and that’s curated content and duplicate content. There’s a lot ‘out there’ to read or listen to on the topic yet there’s a disconnect with some marketers on exactly what curated content is and what […]