A Slice A Day REWIND #173 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

Posted by on Sep 30, 2015 in A Slice A Day | One Comment
A Slice A Day REWIND #173 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

  According to the NY Times 95% of all blogs fail….why? As you may imagine the reasons are many. But the main reason is a shortage of good content. As Robert Rose has said many times about blogging, especially with larger organizations and brands, ‘it’s everyone’s job and it’s nobody’s job’. So, how’s your blog […]

A Slice A Day REWIND #172 – How to Use LinkedIn Showcase Pages for Business (Chris Raulf)

Posted by on Sep 25, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #172 – How to Use LinkedIn Showcase Pages for Business (Chris Raulf)

  LinkedIn Showcase pages….have you heard of them? Are you taking advantage of the benefits they offer? And if you’re asking what in the world are Showcase Pages, you’re about to find out. Although they aren’t new, they’re kind of like a smaller version of your LinkedIn company page but by using Showcase pages you […]

A Slice A Day #171 – Primer By Google Is Here To Make You A Better Marketer….In 5 Minutes Or Less (Amber van Natten)

Posted by on Sep 24, 2015 in A Slice A Day | No Comments

    One of the things I enjoy about this racket they call content marketing is the fact that I’m always learning. One of my career goals is to learn at least one thing about marketing every day. Thankfully Google’s learning app, that was recently relaunched will help me fulfill that goal. The name of […]

A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Sep 23, 2015 in A Slice A Day | No Comments
A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

    Connecting with your audience and holding their attention over a long period of time, as we all know, can be difficult…to say the least. The best way to connect with people who may be interested in buying your products or services is by helping first, building on that relationship, gaining trust and hopefully earning […]

A Slice A Day #169 – The Week That Was In Content Marketing (Erin Robbins-O’Brien, Buddy Scalera)

Posted by on Sep 21, 2015 in A Slice A Day | No Comments

  It’s Monday, it’s a new week and it’s ‘The Week That Was In Content Marketing’ today on your ‘A Slice a Day’. Last week we featured a couple of articles including one that was so fascinating from Erin Robbins O’Brien that we it turned into a two-part podcast. During last week’s podcast and in […]

A Slice A Day #168 REWIND – How Bots Took Over Twitter (Alexandra Samuel)

Posted by on Sep 18, 2015 in A Slice A Day | No Comments

    The first time I heard anyone talking about people who Share, Retweet or Favorite an article or blog post that they hadn’t even read was this past summer; I believe it was Joe Pulizzi & Robert Rose on their ‘This Old Marketing Podcast‘. And it’s true, I see it all the time with our content. […]

A Slice A Day #167 – Say No to Stock Photography and Create Authentic Images (Buddy Scalera)

Posted by on Sep 17, 2015 in A Slice A Day | One Comment
A Slice A Day #167 – Say No to Stock Photography and Create Authentic Images (Buddy Scalera)

  Every once in a while we all create a blog post or other piece of content that we’re pretty happy with and does well with our audience. But in your anxiouness to get it published, have you ever taken a short cut by using a stock image? It’s ok, we all have. So has […]

A Slice A Day #165 – Improve Social Media Posts and Engagement With Search Keywords (Erin Robbins O’Brien) Pt1

Posted by on Sep 15, 2015 in A Slice A Day | No Comments

    Does anyone in the <fill in the name of your industry here> ever stop learning? Probably not. However when your industry involves human behavior and thinking you know how people shop for products and services, you can put marketing up there with some of the harder industries to master. Especially when it comes to […]

A Slice A Day #164 – T.W.T.W. – Putting the Wraps on Content Marketing World 2015

Posted by on Sep 14, 2015 in A Slice A Day | No Comments

    It’s a brand new week and another A Slice a Day ‘The Week That Was’; today we put the wraps on another hugely successful Content Marketing World. In the days leading up to CMWorld 2015 we featured a few of the speakers from the event and highlighted recent articles that they’ve published. In […]