How do I build an effective marketing strategy for my business?

How do I build an effective marketing strategy for my business?

I answered this question on Quora on 6-22-16 –Barry Edwards It completely depends on what type of business that you own. Is it B2B (Business to Business) or B2C (Business to Consumer)? For the business to consumer start up I’ll just summarize as the question is too broad, but if it’s B2C, like an e-commerce […]

Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

A Slice A Day #193 REWIND – Why I Stopped Selling SEO Services and You Should, Too (Ryan Stewart)

Posted by on Nov 24, 2015 in A Slice A Day, Content Marketing, SEO | 3 Comments

  About a month or so ago I had the opportunity to speak with Ryan Stewart. Ryan’s a web developer and SEO guy and he also owns a company called Webris. His passion for helping small to medium size businesses with search comes through the moment he begins speaking. If you’ve performed an online search […]

HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

  This week’s Happy Hour Recap was filmed at The Happy Dog in The Euclid Tavern in Uptown Cleveland. Last time we discussed methodology for creating your own book, which will be repurposed for all of your content marketing strategy. We showed how to: 1. Define your subject matter – which will become your title, and we promised […]

#28: How to Write a book, blogs, eNewsletter, Keynote…all at the same time

  This week’s Happy Hour Recap was filmed at The Happy Moose in Mentor, Ohio. Working with Leadership-Initiatives.com‘s, Steve Reissig for several years: Steve was instrumental in implementing LEAN and Proj Manag. concepts at Honda, and has trained hundreds of others and dozens of other companies since with a large consulting firm. His qualifications as business consultant […]

HH Recap 27 – Using LinkedIn for your SMB

HH Recap 27 – Using LinkedIn for your SMB

  This week’s Happy Hour Recap was filmed at Tres Potrillos on Richmond Rd in Beachwood. As things tend to slow down a bit due to the holidays, it’s a good time to review 2014 and think about your content marketing and distribution. Are you using LinkedIn? It’s perfect platform for B2B SMB’s. LinkedIn Groups help […]

You Know You Should But Who Has the Time?

Posted by on Nov 28, 2014 in A Slice A Day, Content Marketing | No Comments
You Know You Should But Who Has the Time?

    As a marketer, entrepreneur or business owner you know you should continue to learn and grow within the digital industry; there is so much information and content out there waiting to be found, but how do you find time? I think we’ve come up with a pretty good solution; give our short video a quick look-see […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

Time to Give Back – A Slice A Day

Posted by on Nov 20, 2014 in Content Marketing, Everyday Stuff | No Comments

We’ve been fortunate enough to have so many people help us in so many ways these past few years; now it’s our turn to give back and we’ll do it everyday starting Monday, December 1st. We hope we can be part of your day, everyday, beginning in December.