Why you’ll Be Attending Content Marketing World 2015 But Don’t Know It Yet

Posted by on Sep 4, 2014 in Content Marketing | No Comments
Why you’ll Be Attending Content Marketing World 2015 But Don’t Know It Yet

If you’ve never heard about Content Marketing World (CMW), a 3-day content marketing extravaganza held annually in Cleveland, before you began reading this article you will….you will. Especially if you’re a traditional marketer or content marketer; I’m going to tell you why you’ll be here for Content Marketing World 2015 but you don’t know it […]

HH Recap 18: Mobile design principals

HH Recap 18: Mobile design principals

  We talk about mobile a lot. 52% of consumers increasingly rely on the mobile web for research and discovery. Google and AnswerLab did a research study examining how a range of users interacted with a diverse group of mobile sites on Android and iOS phones. They were asked to perform common tasks such as […]

HH Recap 17: Unique, lesser known online marketing strategies to increase traffic

HH Recap 17: Unique, lesser known online marketing strategies to increase traffic

    We typically stress the importance of blogging, social media integration, email marketing and SEO enhancement for your online marketing strategy, but this week we discuss some of the “road less traveled” ideas to build your online audience. Filmed at ReddStone in Battery Park and we’re looking forward to going back – great place! […]

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

    This week we filmed HH Recap at Sterle’s Country House at East 55th and St. Clair in Cleveland. We reviewed the pros and cons of 3 email platforms: MailChimp, aWeber and Emma. Below is a look at their starter plans: MailChimp: Free up to 2,000 subscribers. Easy to use interface. Free version is, […]

HH Recap 15: Get Started with Content Marketing pt 3

HH Recap 15: Get Started with Content Marketing pt 3

    Coming to you from NanoBrew on East 25th St. in Cleveland. This final chapter introduces our FREE Questionnaire for Content Marketing. It is our real and complete Questionnaire that we require our clients to fill out in order to develop their Content Marketing Plan. It’s available for free to all Happy Hour Recap […]

HH Recap 14: Get Started Content Marketing, Pt 2

HH Recap 14: Get Started Content Marketing, Pt 2

** Note: We’re sorry for the distortion in the audio due to the wind. It sounds like a hurricane toward the end. Please see our summary below for clarification. Coming to you from the East 55th St. Marina. Recently given a big makeover by the Metroparks – its really a beautiful way to spend a […]

HH Recap 13: Content Marketing for Your SMB

HH Recap 13: Content Marketing for Your SMB

  This week from Washington Place in the heart of Little Italy here in Cleveland, Ohio. Place for third year in a row in Top 10 Best Patios in Cleveland. WashingtonPlaceLittleItaly.com   Inbound Marketing is a way to market that brings people into your business or web site. You draw  attention by making your business […]

HH Recap #12 – Google My Business Pt 2

HH Recap #12 – Google My Business Pt 2

  Barry and I have found it pretty interesting the pros, the cons and all of the news articles about Google My Business in the past week. So we’re providing links to some interesting articles that briefly cover the spectrum of opinions of GMB from a couple of writers and Google’s effort to help SMB’s. […]

HH Recap #11 – The Future of Google+ & Google My Business

HH Recap #11 – The Future of Google+ & Google My Business

   Show Notes It was a big week in the land of Google as they announced the introduction of Google My Business (GMB); GMB is now the one-stop place where local businesses can manage their Google presence and also where they can update Google Maps, search, Google+, photos and a whole lot more, all from […]

How to write, and market, a 300-page book in six months

Posted by on Jun 13, 2014 in Content Marketing | No Comments
How to write, and market, a 300-page book in six months

I have a close friend from college, Merle Garrison, that is a politics/history buff. He’s extremely intelligent, insightful and inspirational when it comes to where our country was and where it is going. I constantly tell him that he needs to get into politics, or get on a talk show circuit… or write a book. […]