Branding: The difference between Vision and Mission statements

Posted by on Jun 13, 2013 in Design, Web Design and Marketing | No Comments
Branding: The difference between Vision and Mission statements

Vision and Mission statements are often confused… or thought to be the same thing. They play an important part in the branding of a company – both internally and externally. These statements should be the moral compass of the company. Clients should be able to read them and see exactly how these declarations define the […]

Designer, consultant or project manager?

Posted by on Jun 12, 2013 in Design, Web Design and Marketing | No Comments

In the 20th century, I used to think that keeping up with the latest software, monitor calibration and design trends was pretty tough. I really miss those days. Today, keeping up with the latest in website development, content management and social media integration is much more than a full time job. Every time I begin […]

The beginning of the end for Apple?

Posted by on Apr 24, 2013 in Design | No Comments
The beginning of the end for Apple?

I just heard on NPR this morning that Apple reported it’s first quarter without a rise in profits in (if I recall correctly) two years. Speculation was that the iPhone market has stagnated. I would hope so. My first iPhone was a 3GS and it was much better than the 4G or 4GS today as […]

New responsive Edcom site launched

Posted by on Apr 17, 2013 in Design | No Comments
New responsive Edcom site launched

On Monday, April 15th, besides handing over my hard-earned income to the government, I also launched my re-designed responsive (mobile-friendly) website. edwardscom.net Finding time to redesign one’s own website is incredibly difficult. Nonetheless, I’ve been preaching the need for responsiveness to my clients and prospects for months now. I’ve tied in much of my legacy […]

SPECIAL FEATURE: Edcom launches 3 new sites

Posted by on Jul 12, 2011 in Design | No Comments

All with easy to use CMS (Customer Management Systems), endless upgradeability, internal and external (client) interaction, password protection as needed and more. Leadership-Initiatives.com Leader Initiatives is a start-up that offers training in supervisory skills. The web site needs to be updated constantly with new course materials, course locations and times, e-commerce payment and so forth. […]

Off to Chicago

Posted by on Jul 6, 2011 in Design, Everyday Stuff | No Comments

Every once in a while, my career throws a nice perk at me. One of my oldest clients, JP Horizons, asked me to help out with a motivational event that will take place in Millennium Park in downtown Chicago. The 2-day event has turned into a 5-day vacation for my girlfriend and I (OK, I […]

New Posters for Belgard

Posted by on Jul 6, 2011 in Design | No Comments

Edwards Communications commissioned to design five trade show posters for Belgard.

(Client) President, Michael Victor was quoted as saying, “This is the best magazine that the College has ever produced.”

Posted by on Apr 13, 2011 in Case Histories, Design, Testimonials | No Comments

SPECIAL FEATURE Lake Erie College Alumni Magazine Edwards Communications was recently contracted to re-design the Lake Erie College Alumni Magazine – a 52-page flagship magazine that is important in the relationship between LEC and its donors. It was even more important in its role in LEC’s branding, which has been undergoing modifications recently. This was […]