HH Recap 32: Ending the debate over backlinks

HH Recap 32: Ending the debate over backlinks

We are streamlining our format to get you busy business developers this critical online marketing information quicker and more concisely. You can get these videos and our premium content right to your inbox by subscribing at Happy Hour Recap. In this 5 minute video, we’re going to: de-mystify what backlinks are… and their importance in SEO […]

HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]

Free eBook: Building a Better Brand in the 21st Century

“My Brand” is the catch phrase for reality TV stars. But what really is a “brand”… and “branding”? This chapter from my presentation, “5 Things You Can Do Right Now to Improve Your Website” by Barry Edwards of Edwards Communications explores and clarifies the conflicting definitions.  I’ll also shed light on: Logos:  What to do, what not to […]

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

  This week’s Happy Hour Recap was filmed at The Happy Dog in The Euclid Tavern in Uptown Cleveland. Last time we discussed methodology for creating your own book, which will be repurposed for all of your content marketing strategy. We showed how to: 1. Define your subject matter – which will become your title, and we promised […]

#28: How to Write a book, blogs, eNewsletter, Keynote…all at the same time

  This week’s Happy Hour Recap was filmed at The Happy Moose in Mentor, Ohio. Working with Leadership-Initiatives.com‘s, Steve Reissig for several years: Steve was instrumental in implementing LEAN and Proj Manag. concepts at Honda, and has trained hundreds of others and dozens of other companies since with a large consulting firm. His qualifications as business consultant […]

HH Recap 27 – Using LinkedIn for your SMB

HH Recap 27 – Using LinkedIn for your SMB

  This week’s Happy Hour Recap was filmed at Tres Potrillos on Richmond Rd in Beachwood. As things tend to slow down a bit due to the holidays, it’s a good time to review 2014 and think about your content marketing and distribution. Are you using LinkedIn? It’s perfect platform for B2B SMB’s. LinkedIn Groups help […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

Why Video Marketing Adoption Drives Positive Change

Why Video Marketing Adoption Drives Positive Change

So many marketers and others talk about video and why it is and will continue to be the optimal way to reach your audience; and have fun with it! This article goes into a little more depth but a good, short read nonetheless. http://bit.ly/why-video-does-work-and-can-for-you   We can also vouch for the importance of video blogging […]

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

  This week from Granite City Food and Brewery at Legacy Village in Lyndhurst/Beachwood, Ohio.   This week Mark features a couple of his favorite Social Media online tools and Barry will features 2 favorite WordPress plug-ins. First tool is called Twitonomy. URL: Twitonomy.com It’s A Twitter Analytics Tool I use the free version but there is […]