Google Analytics Reports: What Should Draw Your Attention

Google Analytics Reports: What Should Draw Your Attention

  Last week we gave an overview and in-depth analysis about Goals and Conversions, laying the foundation and how to set them up based on the goals of your business. This week we are going to talk about Google Analytics Reporting and specifically Acquisition Reports, Audience and Behavior Reports.  These are the reports that as […]

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

  Before we talk about goals and conversions it’s important to understand what Micro Conversions and Macro Conversions are: A Micro Conversion is a series of actions or activities a user performs on a web site leading up to the primary conversion; the macro conversion. For example signing up for an email newsletter or visiting […]

HH Recap 22 – Google Analytics & Setting Up a Measurement Plan

HH Recap 22 – Google Analytics & Setting Up a Measurement Plan

    Why is it important as a business owner to have an understanding of analytics? The better you understand who is visiting your web site, and how they are interacting with your site the better you can understand the online habits of customers and potential customers. In order to capture accurate analytics you will […]

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

    Google Analytics Academy – https://analyticsacademy.withgoogle.com/explorer Analytics Help Center – https://support.google.com/analytics/#topic=3544906 Google Analytics YouTubeChannel – https://www.youtube.com/user/googleanalytics The Analytics Blog – http://analytics.blogspot.com/ 3rd Party Analytics Tools quillengage.com – Analyze up to 10 different web site and delivers valuable insights from your Google Analytics. Everything from goals and conversions to referrals and customized for your needs. semrush.com […]

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

Content Marketing World 2014 Highlights – Content Marketing & your business Plus 5 SEO Tips for Businesses Content Marketing World – Last Week here in CLE Sessions on: How to start your CM efforts? How to Podcast? Mark’s Session He Moderated: Ardath Albee (Marketing Interactions) and Mathew Sweezy (salesforce.com) – Lead Nurturing Andy Crestodina (orbitmedia.com […]

HH Recap 19: Content Marketing World pt 1

HH Recap 19:  Content Marketing World pt 1

  Mark gets ready to moderate an event at Content Marketing World 2014, and we cover some of the more interesting topics of the event.           Photos above, courtesy the Content Marketing Institute This week’s Happy Hour Recap was shot at The Jolly Scholar, at Case Western Reserve University

HH Recap 18: Mobile design principals

HH Recap 18: Mobile design principals

  We talk about mobile a lot. 52% of consumers increasingly rely on the mobile web for research and discovery. Google and AnswerLab did a research study examining how a range of users interacted with a diverse group of mobile sites on Android and iOS phones. They were asked to perform common tasks such as […]

HH Recap 17: Unique, lesser known online marketing strategies to increase traffic

HH Recap 17: Unique, lesser known online marketing strategies to increase traffic

    We typically stress the importance of blogging, social media integration, email marketing and SEO enhancement for your online marketing strategy, but this week we discuss some of the “road less traveled” ideas to build your online audience. Filmed at ReddStone in Battery Park and we’re looking forward to going back – great place! […]

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

    This week we filmed HH Recap at Sterle’s Country House at East 55th and St. Clair in Cleveland. We reviewed the pros and cons of 3 email platforms: MailChimp, aWeber and Emma. Below is a look at their starter plans: MailChimp: Free up to 2,000 subscribers. Easy to use interface. Free version is, […]

HH Recap 15: Get Started with Content Marketing pt 3

HH Recap 15: Get Started with Content Marketing pt 3

    Coming to you from NanoBrew on East 25th St. in Cleveland. This final chapter introduces our FREE Questionnaire for Content Marketing. It is our real and complete Questionnaire that we require our clients to fill out in order to develop their Content Marketing Plan. It’s available for free to all Happy Hour Recap […]