Branding: The most important element in positioning your product or service

Posted by on Nov 16, 2010 in Design | No Comments

Branding is the process of developing the name, logo, slogan, color schemes, image usage and overall tone of your product or service’s marketing materials. The entire campaign is instrumental to developing the desired perception of your target audience. All too often I see local companies pour tons of money into an advertising campaign, but not even a 10th of that budget goes to the professional design and development of it – penny wise, but dollar foolish.
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Barry Edwards

Barry Edwards, creative director and principal of Edwards Communications, is a web developer and branding aficionado. Barry’s background and education is rooted in graphic design and online marketing, and teaching presentations.

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