Annual report, design and production for Lake County Council on Aging by Barry Edwards, Edwards Communications

This annual report for the Lake County Council on Aging was a vast departure from their previous communications.

Marketing Director, Susan Licate commissioned Edwards Communications to create a new look. They wanted to get away from depicting seniors as frail and needy; instead portraying a more vigor and positive image. This was part of a larger re-branding campaign. Edwards Communications also redesigned their quarterly newspaper to further enhance the updated image.

Barry Edwards

Barry Edwards, creative director and principal of Edwards Communications, is a web developer and branding aficionado. Barry’s background and education is rooted in graphic design and online marketing, and teaching presentations.