Annual Report for Lake County Council on Aging

Annual Report for Lake County Council on Aging

Annual report, design and production for Lake County Council on Aging by Barry Edwards, Edwards Communications

This annual report for the Lake County Council on Aging was a vast departure from their previous communications.

Marketing Director, Susan Licate commissioned Edwards Communications to create a new look. They wanted to get away from depicting seniors as frail and needy; instead portraying a more vigor and positive image. This was part of a larger re-branding campaign. Edwards Communications also redesigned their quarterly newspaper to further enhance the updated image.

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February 7, 2010