Zinner & Co. Cleveland Crains magazine ad by EdwardsCom.net

Click to view full size. Brochure is 10-panels and folds down to 5 x 5″.

“We’re looking for a fresh, catchy look to honor one of best clients”

That’s what Zinner&Co. marketing director Susan Licate told me when she asked me to design their ad for Crains Cleveland Business.

The ad celebrates Daniel Anstandig of Futuri Media as Forty Under 40 Honoree.

What makes a successful magazine ad?

 

For a company that offers accounting services primarily, it’s important to do a “less is more” approach. Stripping down the text to only the bare essentials is very important. Then contrasting the text, whether it be big vs small, or, in this case, bold vs light, is key.

Also, putting their highlight lime green color against their dark blue corporate color makes that part of the ad pop off the page. And the fact that we have so much uncluttered border area on both sides keeps it from getting lost in the sea of verbiage that is a magazine page.

To see a full page ad design <<< go here.

“The partners and I are thrilled with this design. It really jumps off the page.”

– Susan Licate | Zinner&Co Marketing Director

Barry Edwards

Barry Edwards, creative director and principal of Edwards Communications, is a web developer and branding aficionado. Barry’s background and education is rooted in graphic design and online marketing, and teaching presentations.

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