Website design today should consider social media and email campaign automation

Website and blog integrated with social media and email campaign automation for lead generation | Edwards Communications

Edwards Communications’ website and blog are integrated with our social media and email campaign automation for lead generation.

Edwards Communications has been creating websites since about 1996. Back then, websites were simply “online brochures”, and if you put a halfway decent one up, you’d get a decent amount of traffic.

Needless to say, we’ve come a long way since then. Today, websites should be database driven and interact with your audience. To compete for that valuable search engine ranking, you should be supplying your audience valuable content to bring them to you, and your goal should be to convert a sale, or get a name/email added to your list, or possibly get a phone call.

Edwards Communications isn’t in the business of designing websites. We’re in the business of providing online marketing solutions. Our websites are the hub of that. Connected to them are email marketing programs, social media integration, list building applications, e-commerce and/or membership capabilities, and integrated marketing strategies for growing your business.

Your website also needs to be mobile-friendly (responsive)

This isn’t a preference anymore, it’s a need. About 50% of all traffic is through mobile devices today and that number is only going to go up. Laying out your website in a mobile-friendly way ensures that you’ll be found efficiently. As of April 2015, Google is demoting mobile search results for sites that are not mobile-friendly.

We create only responsive (mobile-friendly) websites at Edwards Communications. Our websites’ content reconfigures for the size of the screen, so that only one websites needs maintained, as opposed to creating a separate, mobile version.

Estimates for your website development

Providing an estimate for your website development is harder than doing so with any of our other services as there are so many variables. A large part of it is the content. Is there existing content for your site? Is it actually GOOD content? What is the marketing strategy to be deployed with your site? How much social media integration is desired and how much blog consultation as a result will be needed?

At the lowest end, we can design and deploy a site for our local dentists or lawyers (local practices with little maintenance) for around $1000. But our exit strategy will be well defined and our production will be efficient. This doesn’t include any content development, social media integration or email campaign integration.

At the mid-level, we’re usually somewhere in the $3000 range (sites somewhere in the 10 – 30 page range plus blog), and this consists of social media integration and email campaign integration with some consultation on running these efficiently. As always, it also depends on the size of the site and if additional functionality is desired.

We also offer e-commerce and membership site solutions that have a wide array of functionality. These also, more often than not, require us to provide some ongoing marketing efforts. Price varies greatly depending on amount of products or services (for e-commerce sites) or levels of engagement (membership sites). But expect these to start at around $5000.

Search Engine Optimization (SEO) should be considered

With all of our websites, we include a basic level of Search Engine Optimization (SEO). This includes setting up additional software that guides content to be more SEO-friendly. We’re usually re-designing websites for companies these days, which often require (or SHOULD require) more than basic SEO. We offer SEO services for both on-page and off-page optimization.


Website hosting

We provide web hosting services for our clients on our Virtual Private Server. We do so for the convenience of our clientele, so they now who to call when they need tech support or an upgrade in services. Edwards Communications can supply hosting for 180.00/year. We do not require our clients to be hosted with us.

However, we do require that clients are hosted with a company of standard, national compliance and capabilities such as BlueHost, HostGator, FatCow, InMotion and so on. This is so that we have a standard Control Panel (tools) that we can use in developing and launching your site, and the server has Tech Support – people responsible for keeping the software up to date and comaptible with our industry-standard software. If you’re being hosted on your IT company’s server, they will expect us to provide their tech support – which is impossible. Additional fees will be incurred for time spent configuring or changing from inferior host/server.

At completion of project, Edwards Communications relinquishes all responsibility to website unless we are hosting it or have maintenance agreement. Software updates (or lack thereof) may eventually interfere with site performance and is the responsibility of the client and his/her host.