A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey)

Posted by on Jan 26, 2016 in A Slice A Day | No Comments

I can’t speak for everyone who reads this but I would assume, (there’s that word), that most content marketers enjoy their occupation. One of the biggest reasons I enjoy it is, it affords me the opportunity to continue to learn. The good news continues to be that content marketers the world over love to share […]

A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Nov 9, 2015 in A Slice A Day | No Comments

Every now and again you run across what many consider a ‘non-sexy business’ and yet the passion these businesses bring to their particular industry or niche is unbelievable. Better still, they have a passion for producing great content. Brian and Rachel Goulet are the owners of the Goulet Pen Company and a few years ago they […]

A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Sep 23, 2015 in A Slice A Day | No Comments
A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

    Connecting with your audience and holding their attention over a long period of time, as we all know, can be difficult…to say the least. The best way to connect with people who may be interested in buying your products or services is by helping first, building on that relationship, gaining trust and hopefully earning […]

A Slice A Day #150 – Creating Content for an Audience of One (Adam New-Waterson)

Posted by on Aug 12, 2015 in A Slice A Day | No Comments

It’s happened to anyone with an email address; if you see something in your inbox addressed to anyone or anything but you, what do you do? For me, it’s outta here….gone, buh-bye… What about when there’s a bit of personalization with your name and the email ‘speaks to you’? You’re opening it, right? I am…. […]

A Slice A Day #147 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt2

Posted by on Aug 5, 2015 in A Slice A Day | No Comments
A Slice A Day #147 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt2

While he was researching material for a new book, Content Marketing Institute Founder and Executive Director Joe Pulizzi began to notice a distinct pattern. Businesses and entrepreneurs who were using a ‘content-first’ approach, rather than a standard business model, were finding success. There’s Brian Clark at Copyblogger Media, Andy Schneider, the Chicken Whisperer, Rand Fishkin […]

A Slice A Day #140 – How to Dig Deep for Richer Content (Rachel Truair)

Posted by on Jul 24, 2015 in A Slice A Day | No Comments

On yesterday’s podcast we talked about writer’s block and ways to overcome it; today it’s all about digging for content in all the right places and digging a little deeper. When you’re in need of content and have that next blog post to prepare for, what is your go-to content resource? Rachel Truair, Chief of […]

A Slice A Day #138 – Using Partnerships To Accelerate Content Marketing & Link Building (Eric Enge)

Posted by on Jul 17, 2015 in A Slice A Day | No Comments

For any marketer or business who has a content marketing strategy in place, have you thought about partnering or collaborating with other marketers on various projects? Most likely you follow someone or know of an organization who has a larger audience and greater authority than you. What if you worked together on some type of […]

A Slice A Day #131 – Your 3-Step Guide to Creating Great Content (Brian Corrigan)

Posted by on Jul 2, 2015 in A Slice A Day | No Comments

Ever think about what truly makes up the anatomy of a great piece of content? The gist of the content varies from industry to industry but three properties that all content needs to possess are: #1 – It needs to be talking to the right audience #2 – It needs to provide value and… #3 […]

A Slice A Day REWIND #122 – Distribution Tactics I used to go from 0 to 20,000, Real Quick (Benji Hyam)

Posted by on Jun 17, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #122 – Distribution Tactics I used to go from 0 to 20,000, Real Quick (Benji Hyam)

–This episode was recorded & released earlier this year, good stuff is worth a listen twice– Creating valuable & helpful content consistently can be half the battle; the other half is knowing where your audience is and getting it to them. Benji Hyam, Director of Growth at Everwise, published two articles earlier this spring in and […]

A Slice A Day REWIND #121 – How to Create Valuable Content That Engages Your Audience (Benji Hyam)

Posted by on Jun 16, 2015 in A Slice A Day | No Comments

—-This episode was recorded & released earlier this year but it’s still good stuff— When it comes to your web site or your blog, your biggest tasks lie mostly around your ability to create content; great enough so readers of your blog stick around and keep coming back for more; but how? Benji Hyam Director of Growth at Everwise, wrote a […]