Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

Posted by on Aug 24, 2015 in A Slice A Day | No Comments
A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

It’s fun this time of year to be a content marketer as the world’s largest conference around content marketing is about to roll into Cleveland, the 2015 edition of Content Marketing World. We’re focusing the podcast around Content Marketing World 2015 and over the next 3 weeks, leading up to the conference, we’ll be highlighting articles written […]

HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]

A Slice A Day #110 – Why the “Mad Dash” to Content is Coming to an End (Deana Goldasich)

Posted by on May 26, 2015 in A Slice A Day | One Comment

If marketers are going to be successful with their content strategies the quality of their content must be unsurpassed and be mission critical. Buyers, B2B or otherwise, now have more info and data to sift through before they start knocking on your virtual door to purchase. Deana Goldasich CEO of Well Planned Web, a content […]

A Slice A Day #106 REWIND – The Most Important Content Marketing Skill and How to Master It (Barry Feldman)

Posted by on May 7, 2015 in A Slice A Day | No Comments

A Slice A Day #106 REWIND  – The Most Important Content Marketing Skill and How to Master It (Barry Feldman) A couple of months back we had the chance to visit with Barry Feldman. Barry is a content marketing consultant, copywriter and he does a host of other things at Feldman Creative. He talked and […]

A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose)

Posted by on Apr 20, 2015 in A Slice A Day | No Comments
A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose)

A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose) Last week on the show we had three super guests with accompanying articles that were among the best we curated. Hear audio cuts from all three guests as they talk about their articles and book as an […]

A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

Posted by on Mar 23, 2015 in A Slice A Day | No Comments
A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

A Slice A Day #76 – The Week That Was (David Kutcher & Jodi Harris) David Kutcher – Embracing the Slow User Experience Podcasts – Embracing a Slow User Experience Part 1: http://edwardscom.net/?p=2209 Part 2: http://edwardscom.net/?p=2219 Twitter: https://twitter.com/confluentforms Web Site: http://www.confluentforms.com/ Article Link: http://www.confluentforms.com/2015/03/embracing-slow-user-experience.html Jodi Harris –   How to Win Your Battle for Content […]

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

Posted by on Mar 20, 2015 in A Slice A Day | No Comments
A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris) In a conundrum as it why the executive team is hedging on developing a content marketing initiative? “Why would they?” You say to yourself, “it doesn’t make sense.” Maybe we can help with that; well, it’s […]

A Slice A Day #74 – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

Posted by on Mar 19, 2015 in A Slice A Day | One Comment
A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (50+ Stats) Pt1 – (Jodi Harris) If you’ve been in the business of marketing for more than 5 minutes you know, or at least you’re aware of, the potential value content can offer a company or organization. But getting budget […]

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

Posted by on Mar 13, 2015 in A Slice A Day | No Comments
A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler) Since it’s Friday I thought we would keep it light and rollback the clock several weeks and revisit a conversation we had with Doug Kessler, Co-Founder and Creative Director at Velocity Partners. Doug & the folks at […]