A Slice A Day – Episode #67 – The Most Important Content Marketing Skill and How to Master It (Barry Feldman)

Posted by on Mar 10, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #67 – The Most Important Content Marketing Skill and How to Master It (Barry Feldman)

A Slice A Day – Episode #67 – The Most Important Content Marketing Skill and How to Master It (Barry Feldman) Fundamentally as content marketers one of the primary things that’s part of our jobs is to listen and to teach. Our class is our audience or clients and having the ability to effectively reach […]

A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler)

Posted by on Mar 9, 2015 in A Slice A Day | No Comments
A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler)

A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler) Over the past several weeks we’ve had the opportunity to speak with a host of experts in the Content Marketing space. They constantly have their collective ears to the ground as they continue to […]

A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business

Posted by on Feb 25, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business

A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business (David Meerman Scott) Twitter: https://twitter.com/dmscott Web Site: http://www.davidmeermanscott.com/ David’s Blog: http://www.webinknow.com/ Article Link: http://www.huffingtonpost.com/david-meerman-scott/the-power-of-slideshare-f_b_6436314.html David’s Slideshare: The New Rules of Selling – http://www.slideshare.net/freshspot/the-new-rules-of-selling-38281832 David’s Books: http://www.davidmeermanscott.com/books/ Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471 Rate our Podcast on Stitcher: […]

A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2

Posted by on Feb 24, 2015 in A Slice A Day | No Comments
A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2

A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2 (Jim Babb) Today, we wrap up our two-part discussion with Jim Babb, Founder and CEO of Part and Sum and his article ‘9 WAYS THE MOST INNOVATIVE MEDIA ORGANIZATIONS ARE GROWING’. In this part two, Jim talks about […]

9 Ways the Most Innovative Media Organizations Are Growing – Pt1

Posted by on Feb 23, 2015 in A Slice A Day | No Comments
9 Ways the Most Innovative Media Organizations Are Growing – Pt1

9 Ways the Most Innovative Media Organizations Are Growing – Pt1 (Jim Babb) The way people are consuming content is and has changed; gone are the days when folks go to their bookmarks within their browser and head over to their favorite websites to check out their content. ‘The times they are a-changin” as Bob […]

A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

Posted by on Feb 18, 2015 in A Slice A Day | No Comments
A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

A Slice A Day #54 – Generating Leads for B2B Firms (Angela Hausman) – Pt2 Today, we continue with Part 2 of our podcast with Angela Hausman, CEO of Hausman Marketing Letter and her blog post article Generating Leads for B2B Firms. We shift a bit from yesterday’s lead generation discussion to using social to […]

A Slice A Day #51 – Why People Do Not Choose What Content They Consume

Posted by on Feb 12, 2015 in A Slice A Day | No Comments
A Slice A Day #51 – Why People Do Not Choose What Content They Consume

A Slice A Day #51 – Why People Do Not Choose What Content They Consume (Artem Welker) The science of user behavior is something that fascinates me. And in terms of marketing I enjoy learning about buyer habits and customer tendencies in an effort to become a better marketer. The way people consume content is something […]

A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

Posted by on Feb 11, 2015 in A Slice A Day | No Comments
A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes? (Nate Dame) You’re getting ready to release that new eBook but are you performing the due diligence required to get the attention you’d like? You’ve put a lot of work into it; don’t forget to optimize and […]

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus

Posted by on Feb 10, 2015 in A Slice A Day | 3 Comments

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that adds value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry

Posted by on Feb 9, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry

A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry (Jean Spencer) We’re a good number of years into the age of digital and now what’s being done with data in relation to marketing is nothing short of remarkable. But what lies ahead in terms of data technology […]