A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

Posted by on Feb 9, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2 (Doug Kessler) Today on the podcast we finish up our conversation with Doug Kessler of Velocity Partners and their Slideshare titled: ‘CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING’. On this episode Doug talks about the […]

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

Posted by on Feb 4, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1 (Doug Kessler) There are days, for a lot of folks, when you enjoy your job more than others. Today is a day when I really enjoy my job because of my guest and his recent Slideshare […]

A Slice A Day – Episode #45 – How to Leverage Google+ & Pinterest Search for Long-Term Impact – Pt2

Posted by on Feb 3, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #45 – How to Leverage Google+ & Pinterest Search for Long-Term Impact – Pt2

A Slice A Day – Episode #45 – How to Leverage Google+ & Pinterest Search for Long-Term Impact – Pt2 (Brian Honigman) We continue with Part 2 and our conversation with Brian Honigman as we talk about his recent LinkedIn article titled ‘How to Leverage Google+ & Pinterest Search for Long-Term Impact’. Today we focus […]

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

Posted by on Jan 30, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To? (Emily Ross) Using video as part of your content marketing plan can be a smart decision. Now more than ever before companies and organizations are using video to answer customer’s questions, solve problems users may be having with a product, […]

A Slice A Day – Episode #40 – From Storytelling To Storyshowing: A Necessary Transformation In B2B Tech

Posted by on Jan 26, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #40 – From Storytelling To Storyshowing: A Necessary Transformation In B2B Tech

A Slice A Day – Episode #40 – From Storytelling To Storyshowing: A Necessary Transformation In B2B Tech (Rory Schaff-Mohon) If you enjoy a great story or someone’s ability to tell one aren’t you a little envious? I know I am; and that’s why I chose today’s article, because I love a good story. Whether […]

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

Posted by on Jan 23, 2015 in A Slice A Day | 2 Comments
A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that add value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015

Posted by on Jan 22, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015

A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015 (Lisa Hoover-McGreevy) Of all the platforms on which to create content I personally enjoy video; with the way the technology is these days, businesses of any size can produce, create, edit and distribute video content with ease and with […]

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

Posted by on Jan 20, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of (Becky Blanton) Blogging has been around the digital world for quite some time; and since the rise of content marketing, marketers have found a great way to create helpful content with a whole lot of value for […]

A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing

Posted by on Jan 19, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing

A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing (Matt Heinz) Creating quality content for your audience that helps and getting it in front of them is so crucial and your #1 priority. However, there are specific roles for creating, delivering, managing and directing the content […]

A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing

Posted by on Jan 14, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing

A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing (Jon Wuebben) Creating quality content is something that all of us at some point struggle with….but in order to remain relevant it’s also a must to blog and produce other content as much as possible. But how? Jon Wuebben […]