A Slice A Day #162 – B2B Buyers Have Changed. Have You? (Deana Goldasich)

Posted by on Sep 8, 2015 in A Slice A Day | No Comments

The B2B buying cycle has changed so much over the past 5-10 years; marketers have to really know their prospect. They have to know what buyers are looking for and what holds their attention. It’s all about quality content that’s relevant and helpful. It’s not just the way content is researched and used by B2B […]

A Slice A Day #91 – How B2B CMOs Can Turn Social Media into Social Storytelling (David Butler)

Posted by on Apr 15, 2015 in A Slice A Day | No Comments

A Slice A Day #91 – How B2B CMOs Can Turn Social Media into Social Storytelling (David Butler) The idea of storytelling is nothing new but social storytelling for B2B marketers is a fairly new way of marketing to industry customers and prospects. In order to make it work and be successful there are a […]

A Slice A Day #89 – The Week That Was In Content & Content Marketing (April 6 – 10, 2015)

Posted by on Apr 13, 2015 in A Slice A Day | No Comments

A Slice A Day #89 – The Week That Was In Content & Content Marketing (April 6 – 10, 2015) Last week was fun, it was productive and we heard some great insights from our guests and their articles. In case you didn’t get a chance to read or listen to one of the podcasts from last […]

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)

Posted by on Apr 9, 2015 in A Slice A Day | One Comment

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses […]

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

Posted by on Mar 2, 2015 in A Slice A Day | One Comment
A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for when they come to your web site? It’s answers […]

A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

Posted by on Jan 29, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

B2B marketers that use LinkedIn Groups have found that if you listen first, help when you can, then ease your content into discussions that are taking place, always with the intent to help, the experience can be rewarding. Over the past few months I’ve read a few blog posts and articles regarding LinkedIn Groups but […]

A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device

Posted by on Jan 28, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device

A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device (Martin Beck) Twitter: @martinbeck Website: http://marketingland.com Article Link: http://marketingland.com/twitter-video-launches-115691?utm_campaign=socialflow&utm_source=twitter&utm_medium=social Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471 Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr Big announcement from Twitter this week; over the next several days they will […]