Free eBook: Building a Better Brand in the 21st Century

“My Brand” is the catch phrase for reality TV stars. But what really is a “brand”… and “branding”? This chapter from my presentation, “5 Things You Can Do Right Now to Improve Your Website” by Barry Edwards of Edwards Communications explores and clarifies the conflicting definitions.  I’ll also shed light on: Logos:  What to do, what not to […]

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

Posted by on Jan 20, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of (Becky Blanton) Blogging has been around the digital world for quite some time; and since the rise of content marketing, marketers have found a great way to create helpful content with a whole lot of value for […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

Happy Hour Recap 10: 5 key elements to a great logo

Happy Hour Recap 10: 5 key elements to a great logo

  Coming at you this week from Euclid’s BeachClub Bistro – known for their bourbon, pizza and gorgeous patio. Show Notes First, answer WHY you want to redesign the site. Of course everyone will say its to get and retain more traffic and increase conversions, but dig a little deeper. HOW can a website redesign […]

HH Recap 9: The big questions to ask before re-designing a website

HH Recap 9: The big questions to ask before re-designing a website

  Filmed at Sunset Harbor Bar & Grill in Fairport Harbor, Ohio.  625 Prospect St, Painesville, OH 44077. (440) 350-0500 Show Notes:   The Sunset Harbor Bar & Grill: Great food, prices and views. Edwards Communications is  currently re-developing their website with a June, 2014 rollout scheduled. Why would a business want to redesign their […]

HH Recap #6 – Inbound Marketing and how NOT to do it

HH Recap #6 – Inbound Marketing and how NOT to do it

Where: Gigi’s on Fairmount – Cleveland Hts, Oh    http://GiGisOnFairmount.com  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . […]

Branding: The difference between Vision and Mission statements

Posted by on Jun 13, 2013 in Design, Web Design and Marketing | No Comments
Branding: The difference between Vision and Mission statements

Vision and Mission statements are often confused… or thought to be the same thing. They play an important part in the branding of a company – both internally and externally. These statements should be the moral compass of the company. Clients should be able to read them and see exactly how these declarations define the […]

Combining email marketing with other media efforts to create a successful, multi-tiered marketing strategy

Posted by on Apr 25, 2013 in Web Design and Marketing | No Comments
Combining email marketing with other media efforts to create a successful, multi-tiered marketing strategy

Online marketing hasn’t changed all of the basic principals that we grew so accustomed to with our offline efforts. Yes, we all know about the importance of inbound marketing now, but single use of media as your marketing strategy will never be as effective as a cross-media campaign. This can be a “penny wise/dollar foolish” […]