A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

Posted by on Aug 24, 2015 in A Slice A Day | No Comments
A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

It’s fun this time of year to be a content marketer as the world’s largest conference around content marketing is about to roll into Cleveland, the 2015 edition of Content Marketing World. We’re focusing the podcast around Content Marketing World 2015 and over the next 3 weeks, leading up to the conference, we’ll be highlighting articles written […]

A Slice A Day #151 – 7 Advanced Thoughts On Content Marketing (Ron Sela)

Posted by on Aug 18, 2015 in A Slice A Day | No Comments

If you produce or curate content as part of your job, you know your task is far from over once you hit that publish button. It’s what you do with the content once it’s published. And if it gets in front of the right people…that’s ‘money’. Who doesn’t love it when business goals and good […]

A Slice A Day #129 – 10 Content Marketing Mantras from Top Content Maestros – Pt2

Posted by on Jun 26, 2015 in A Slice A Day | No Comments
A Slice A Day #129 – 10 Content Marketing Mantras from Top Content Maestros – Pt2

As we wrap-up this two-part series with our top content maestros it’s essential that we take a look at where we’re headed with content marketing. Keep in mind that along the road to purchase, your product or service lies towards the end of that road. Chances are, depending upon your business, the buyer has been ‘travelling’ for a […]

A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose)

Posted by on Apr 20, 2015 in A Slice A Day | No Comments
A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose)

A Slice A Day #94 – The Week That Was In Content Marketing (Hana Abaza, David Butler, Robert Rose) Last week on the show we had three super guests with accompanying articles that were among the best we curated. Hear audio cuts from all three guests as they talk about their articles and book as an […]

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)

Posted by on Apr 9, 2015 in A Slice A Day | One Comment

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses […]

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

Posted by on Mar 2, 2015 in A Slice A Day | One Comment
A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for when they come to your web site? It’s answers […]

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus

Posted by on Feb 10, 2015 in A Slice A Day | 3 Comments

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that adds value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

Posted by on Jan 23, 2015 in A Slice A Day | 2 Comments
A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that add value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2

Posted by on Jan 8, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2

A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi) Twitter: @JoePulizzi Website: http://contentmarketinginstitute.com Blog: http://contentmarketinginstitute.com/blog/ Article Link: http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/ 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America -Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs Today’s ‘A Slice A Day’ is Part 2 of our […]