Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

HH Recap 29: Part 2 of Writing a Book: Writing a Chapter

  This week’s Happy Hour Recap was filmed at The Happy Dog in The Euclid Tavern in Uptown Cleveland. Last time we discussed methodology for creating your own book, which will be repurposed for all of your content marketing strategy. We showed how to: 1. Define your subject matter – which will become your title, and we promised […]

#28: How to Write a book, blogs, eNewsletter, Keynote…all at the same time

  This week’s Happy Hour Recap was filmed at The Happy Moose in Mentor, Ohio. Working with Leadership-Initiatives.com‘s, Steve Reissig for several years: Steve was instrumental in implementing LEAN and Proj Manag. concepts at Honda, and has trained hundreds of others and dozens of other companies since with a large consulting firm. His qualifications as business consultant […]

HH Recap 27 – Using LinkedIn for your SMB

HH Recap 27 – Using LinkedIn for your SMB

  This week’s Happy Hour Recap was filmed at Tres Potrillos on Richmond Rd in Beachwood. As things tend to slow down a bit due to the holidays, it’s a good time to review 2014 and think about your content marketing and distribution. Are you using LinkedIn? It’s perfect platform for B2B SMB’s. LinkedIn Groups help […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

How to Extend the Life of Your Audio and Podcast Content

How to Extend the Life of Your Audio and Podcast Content

With more and more marketers and brands creating their own content the ability to Extend the Life of Audio and Podcast Content is a topic that we will all address. This article from Pam Muldoon over at Content Marketing Institute is a good place to start. http://bit.ly/cmi-extending-audio-podcast-content

Why Video Marketing Adoption Drives Positive Change

Why Video Marketing Adoption Drives Positive Change

So many marketers and others talk about video and why it is and will continue to be the optimal way to reach your audience; and have fun with it! This article goes into a little more depth but a good, short read nonetheless. http://bit.ly/why-video-does-work-and-can-for-you   We can also vouch for the importance of video blogging […]

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

  This week from Granite City Food and Brewery at Legacy Village in Lyndhurst/Beachwood, Ohio.   This week Mark features a couple of his favorite Social Media online tools and Barry will features 2 favorite WordPress plug-ins. First tool is called Twitonomy. URL: Twitonomy.com It’s A Twitter Analytics Tool I use the free version but there is […]

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

    Google Analytics Academy – https://analyticsacademy.withgoogle.com/explorer Analytics Help Center – https://support.google.com/analytics/#topic=3544906 Google Analytics YouTubeChannel – https://www.youtube.com/user/googleanalytics The Analytics Blog – http://analytics.blogspot.com/ 3rd Party Analytics Tools quillengage.com – Analyze up to 10 different web site and delivers valuable insights from your Google Analytics. Everything from goals and conversions to referrals and customized for your needs. semrush.com […]