Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey)

Posted by on Jan 26, 2016 in A Slice A Day | No Comments

I can’t speak for everyone who reads this but I would assume, (there’s that word), that most content marketers enjoy their occupation. One of the biggest reasons I enjoy it is, it affords me the opportunity to continue to learn. The good news continues to be that content marketers the world over love to share […]

A Slice A Day #192 – The Biggest Content Marketing Trends to Focus on in 2016 (Rob Wormley)

Posted by on Nov 18, 2015 in A Slice A Day | One Comment

  As we head into month December, 2015 have you made your content marketing new year’s resolutions yet? Have you thought about what it’s going to take to plow through all of the clutter and the noise to get your content in-front of your people? Let’s start now and dare to be different. Above all, […]

A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Nov 9, 2015 in A Slice A Day | No Comments

Every now and again you run across what many consider a ‘non-sexy business’ and yet the passion these businesses bring to their particular industry or niche is unbelievable. Better still, they have a passion for producing great content. Brian and Rachel Goulet are the owners of the Goulet Pen Company and a few years ago they […]

A Slice A Day #189 – The Week That Was In Content Marketing (Pawel Grabowski, Guillaume Decugis)

Posted by on Nov 2, 2015 in A Slice A Day | No Comments

Welcome to a new week and The Week That Was In Content Marketing. It’s a look back on last week’s shows where we go over the highlights of each podcast and give you a chance to read our featured articles and listen to the podcasts in case you missed them. We began the week with […]

A Slice A Day #188 – On Track to Content Marketing ROI? Take the 5 Minute Test (Guillaume Decugis)

Posted by on Oct 29, 2015 in A Slice A Day | No Comments
A Slice A Day #188 – On Track to Content Marketing ROI? Take the 5 Minute Test (Guillaume Decugis)

  Has this happened to you? You have a run of good ‘content luck‘ where you feel you’ve done pretty well with your content overall; people are engaging, they’re sharing but you still wonder, how well? You know you’re employing good content marketing best practices and you know there is always room for improvement, but […]

A Slice A Day #187 – How to Convert Existing Content into an Email Drip Campaign (Pawel Grabowski)

Posted by on Oct 28, 2015 in A Slice A Day | One Comment

  Are you or a company you work for involved with some type of email marketing? What about a well-thought out and planned drip campaign? Have you tried or looked into that? You’ll need to decide on a topic for your campaign, create a strategy around the business goals for the campaign and create content […]

A Slice A Day #186 – The Week That Was In Content Marketing (Kristi Hines, Chris Raulf, Steve Maurer)

Posted by on Oct 26, 2015 in A Slice A Day | No Comments

It’s Monday and that means it’s our A Slice a Day & ‘The Week That Was in Content Marketing’ podcast. Last week, 3 great guests, 3 fascinating articles and in case you missed any of our shows here’s your opportunity to revisit them with us. Kristi Hines – Never Run Out of Blog Post Ideas […]

A Slice A Day REWIND #185 – Cupcakes, Candlesticks and Content Marketing (Steve Maurer)

Posted by on Oct 23, 2015 in A Slice A Day | No Comments

Enjoying good business stories is something that makes me smile. You know the kind; when you hear the ragtags to riches story that took good old-fashioned hard work and a bit of luck to accomplish…I love those. And we have a good one today courtesy of Steve Maurer. Steve is a B2B copy and content writer […]

A Slice A Day #182 – The Week That Was In Content Marketing (Stephan Hovnanian, Ryan Stewart, Chad Pollitt)

Posted by on Oct 19, 2015 in A Slice A Day | One Comment

  It’s a new week and this is our A Slice a Day, The Week That Was In Content Marketing. It’s our audio review of last week’s podcasts, the writers and their featured articles along with their take on various facets about their respective stories. First off, we had a brilliant and compelling story from […]