Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

A Slice A Day #194 – Content Strategy 101 for Content Marketers: Your Questions Answered (Meghan Casey)

Posted by on Jan 26, 2016 in A Slice A Day | No Comments

I can’t speak for everyone who reads this but I would assume, (there’s that word), that most content marketers enjoy their occupation. One of the biggest reasons I enjoy it is, it affords me the opportunity to continue to learn. The good news continues to be that content marketers the world over love to share […]

A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

Posted by on Aug 24, 2015 in A Slice A Day | No Comments
A Slice A Day #152 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)

It’s fun this time of year to be a content marketer as the world’s largest conference around content marketing is about to roll into Cleveland, the 2015 edition of Content Marketing World. We’re focusing the podcast around Content Marketing World 2015 and over the next 3 weeks, leading up to the conference, we’ll be highlighting articles written […]

A Slice A Day #147 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt2

Posted by on Aug 5, 2015 in A Slice A Day | No Comments
A Slice A Day #147 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt2

While he was researching material for a new book, Content Marketing Institute Founder and Executive Director Joe Pulizzi began to notice a distinct pattern. Businesses and entrepreneurs who were using a ‘content-first’ approach, rather than a standard business model, were finding success. There’s Brian Clark at Copyblogger Media, Andy Schneider, the Chicken Whisperer, Rand Fishkin […]

A Slice A Day #146 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt1

Posted by on Aug 4, 2015 in A Slice A Day | No Comments
A Slice A Day #146 – Six Steps to Content Marketing Domination (Joe Pulizzi) Pt1

Content Marketing. Many of you know it, embrace it, live it and love it but are you doing it correctly? Are you disappointed because you’ve put in the effort and 6 to 9 months later, nothing? There can be many reasons why but passion and patience certainly can describe what it takes to get things […]

A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

Posted by on Jun 19, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great. Today it’s Part 2 of our two-part series of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his recently released book co-written with Carla […]

A Slice A Day #93 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

Posted by on Apr 17, 2015 in A Slice A Day | One Comment
A Slice A Day #93 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

 A Slice A Day #93 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2 The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great. Today it’s Part 2 of our conversation with Robert Rose,  Chief Strategy Officer at […]

A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

Posted by on Mar 23, 2015 in A Slice A Day | No Comments
A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

A Slice A Day #76 – The Week That Was (David Kutcher & Jodi Harris) David Kutcher – Embracing the Slow User Experience Podcasts – Embracing a Slow User Experience Part 1: http://edwardscom.net/?p=2209 Part 2: http://edwardscom.net/?p=2219 Twitter: https://twitter.com/confluentforms Web Site: http://www.confluentforms.com/ Article Link: http://www.confluentforms.com/2015/03/embracing-slow-user-experience.html Jodi Harris –   How to Win Your Battle for Content […]

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

Posted by on Mar 20, 2015 in A Slice A Day | No Comments
A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris) In a conundrum as it why the executive team is hedging on developing a content marketing initiative? “Why would they?” You say to yourself, “it doesn’t make sense.” Maybe we can help with that; well, it’s […]

A Slice A Day #74 – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

Posted by on Mar 19, 2015 in A Slice A Day | One Comment
A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (50+ Stats) Pt1 – (Jodi Harris) If you’ve been in the business of marketing for more than 5 minutes you know, or at least you’re aware of, the potential value content can offer a company or organization. But getting budget […]