A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Posted by on Oct 22, 2015 in A Slice A Day | No Comments
A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Are you a LinkedIn evangelist? How about an occasional user? Maybe it’s just a place where that old resume you haven’t updated in 5 years resides. No matter where you stand on the #1 business-oriented social platform there’s no denying it’s potential. Folks can connect with others within their respective industries via groups and also promote and […]

A Slice A Day REWIND #181 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

Posted by on Oct 16, 2015 in A Slice A Day | One Comment

It’s Friday and it’s A Slice a Day REWIND with Chad Pollitt VP of Audience and Co-founder of Relevance. This past April, Chad published a fascinating and eye-opening article at socialmediatoday.com titled ‘The Content Marketing Ecosystem Is at a Crossroads’ that remains more relevant now than it did then. In the article he talks about diversifying […]

A Slice A Day #180 – Why I Stopped Selling SEO Services and You Should, Too (Ryan Stewart)

Posted by on Oct 15, 2015 in A Slice A Day | No Comments

Have you recently performed a local search for restaurants in your area? How about local services? Maybe you’re looking for a cheap car or TV, have you searched online for those lately? If you have, you’ve noticed that the search engine results page may have changed a bit. I noticed right away when searching for […]

A Slice A Day #163 – What CEOs Need to Know about Purpose-Focused Content Marketing (Russell Sparkman)

Posted by on Sep 9, 2015 in A Slice A Day | No Comments

Have you ever read an article that was fundamental in nature, yet when you finished reading it, you came away with more of a sense of understanding and purpose? I read a lot of industry articles everyday and I enjoy an article like that every now and again. In this case it was an article […]

A Slice A Day #161– Design Experiences, Not Content (Carla Johnson)

Posted by on Sep 4, 2015 in A Slice A Day | No Comments
A Slice A Day #161– Design Experiences, Not Content (Carla Johnson)

Every time you publish an article, blog post or in my case, a podcast, your aim is for that piece of content to be better than the last one, right? I always ask myself, ‘could I have done better?’ ‘Was my editing exceptional and does it sound right?’ And most important, ‘did the podcast add value […]

A Slice A Day #157 – The Week That Was in Content Marketing (Joe Pulizzi, Pawan Deshpande, Bob Gilbreath, Doug Kessler)

Posted by on Aug 31, 2015 in A Slice A Day | No Comments

We began a series of A Slice a Day podcasts last week (Aug. 24-28) featuring various speakers from this year’s Content Marketing World 2015 in Cleveland and recent articles/blogs they’ve published. They also talked about the topic of their session(s) at this year’s event: Joe Pulizzi – Welcome to the Content Marketing Revolution, How Small Businesses Can […]

A Slice A Day #156 REWIND – 5 Ways to Stand Out in a Sea of Content (Doug Kessler)

Posted by on Aug 28, 2015 in A Slice A Day | No Comments

**Over the next couple of weeks ‘A Slice A Day’ be focusing on Content Marketing World 2015 and a few of the speakers featured at this year’s event** **This is a rebroadcast of ‘A Slice A Day’ originally published in May, 2015** I’m fairly certain you’ve read your share of articles or blog posts on […]

A Slice A Day #155 – Marketing Lessons From Pinterest Promoted Pins (Bob Gilbreath) Pt2

Posted by on Aug 27, 2015 in A Slice A Day | One Comment

**Over the next couple of weeks ‘A Slice A Day’ be focusing on Content Marketing World 2015 and a few of the speakers featured at this year’s event** For a lot of marketers Pinterest has been something you’ve either jumped on from the rip or have sat back and kind of forgotten what a beneficial […]

A Slice A Day #150 – Creating Content for an Audience of One (Adam New-Waterson)

Posted by on Aug 12, 2015 in A Slice A Day | No Comments

It’s happened to anyone with an email address; if you see something in your inbox addressed to anyone or anything but you, what do you do? For me, it’s outta here….gone, buh-bye… What about when there’s a bit of personalization with your name and the email ‘speaks to you’? You’re opening it, right? I am…. […]